Privacy Policy
PRIVACY POLICY
Last updated: 02/03/2026
Introduction
Smith Sydney (operated by Rocket Enterprise Limited) is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and store your personal information when you visit our website or make a purchase through our Services.
Smith Sydney is powered by Shopify, which enables us to provide our Services to you. By using and accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
Depending on how you interact with our Services, we may collect the following categories of personal information:
• Contact details – name, address, billing/shipping address, phone number, and email address.
• Financial information – payment card details, transaction details, and payment confirmation.
• Account information – username, password, security questions, preferences and settings.
• Transaction information – items viewed, added to cart, purchased, returned or exchanged.
• Communications – information included in your messages to us, e.g. customer support enquiries.
• Device & usage information – IP address, browser type, device identifiers, and how you interact with our website.
How We Collect Your Personal Information
We collect personal information:
• Directly from you – when you create an account, place an order, or contact us.
• Automatically – via cookies and similar tracking technologies when you browse our website (including Google Analytics).
• From service providers – such as Shopify and payment processors who collect data on our behalf.
• From third parties – such as Google, in connection with our advertising activities.
How We Use Your Personal Information
Under the Australian Privacy Principles (APPs), we collect and use your personal information only for purposes that are directly related to our business functions.
We use your personal information to:
- Process and fulfill your orders, including payment and delivery.
- Manage your account and provide customer support.
- Send order-related notifications and updates.
- Send marketing communications by email (where you have consented or we have a legitimate interest to do so).
- Display relevant advertisements via Google Ads based on your activity.
- Detect and prevent fraud and ensure the security of our Services.
- Comply with our legal and regulatory obligations.
How We Share Your Personal Information
We may share your personal information with:
• Shopify – our e-commerce platform provider, which hosts and processes data on our behalf.
• Payment processors – to securely handle your transactions.
• Shipping carriers – such as Australia Post, Aramex, or Sendle, to deliver your orders.
• Google – for advertising (Google Ads) and analytics (Google Analytics) purposes.
• Legal authorities – where required by Australian law, court order, or regulatory obligation.
• Business successors – in connection with a merger, acquisition, or sale of assets.
We do not sell your personal information to third parties.
Cookies & Tracking Technologies
We use cookies and similar technologies to improve your browsing experience, analyse website traffic, and serve relevant advertisements. This includes:
• Essential cookies – required for the website to function.
• Analytics cookies – via Google Analytics, to understand how visitors use our site.
• Advertising cookies – via Google Ads, to show you relevant advertisements.
You can manage your cookie preferences via the cookie banner on our website.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through our store may be shared with Shopify and third parties in other countries. To learn more, visit the Shopify Consumer Privacy Policy at www.shopify.com/legal/privacy.
International Data Transfers
Your personal information may be transferred to and processed in countries outside Australia, including Hong Kong (where our company is headquartered) and countries where our service providers operate. Where such transfers occur, we take reasonable steps to ensure your information is protected consistently with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:
• Order data – retained for 7 years to comply with Australian tax and accounting obligations.
• Account data – retained for as long as your account is active, plus 2 years thereafter.
• Marketing data – retained until you withdraw consent or unsubscribe.
When personal information is no longer required, we will take reasonable steps to destroy or de-identify it in accordance with APP 11.
Children’s Data
Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with their data, please contact us and we will delete it promptly.
Your Rights Under the Australian Privacy Act 1988
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), you have the following rights regarding your personal information:
• Right to Access (APP 12) – you may request access to the personal information we hold about you.
• Right to Correction (APP 13) – you may request that we correct any personal information that is inaccurate, out of date, incomplete, or misleading.
• Right to Opt Out of Marketing – you may unsubscribe from our marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.
• Right to Complain – you have the right to make a complaint if you believe we have interfered with your privacy.
To exercise any of these rights, please contact us at info@smith-sydney.com. We will respond within a reasonable timeframe, and no later than 30 days as required under the APPs.
Right to Lodge a Complaint
If you are unsatisfied with how we handle your personal information, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC), the Australian supervisory authority for privacy and data protection:
Office of the Australian Information Commissioner (OAIC)
🌐 www.oaic.gov.au
📞 1300 363 992
We encourage you to contact us first so we can attempt to resolve your concern before you refer it to the OAIC.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Last updated” date revised accordingly. We will notify you of any material changes as required by applicable Australian law.
Contact Information
Store name: Smith Sydney
Company name: Rocket Enterprise Limited
Company Address: 28 Ferry Street, Unit 1005, 10F Boss Commercial Centre, Yau Ma Tei, Kowloon, Hong Kong
Warehouse Address: 89 Hillview Road, North Kellyville NSW 2155, Australia
Company number: 71670123
Email: info@smith-sydney.com
Phone number: [BITTE ERGÄNZEN]
Customer service hours: Monday to Friday: 9am–6pm AEST (UTC+10)
Saturday and Sunday: Closed
For any questions, please visit our Contact page at smith-sydney.com/pages/contact.
We aim to respond to your inquiries within 24 hours.